
Crown Gas & Power (current role)
Crown Gas & Power
Leading design on a ground-up rebuild of the operational apps an energy supplier runs on, across sales, pricing, and credit and risk.
A portfolio of enterprise UX, product strategy, and prototype-led delivery across operational systems and digital products.

Crown Gas & Power (current role)
Leading design on a ground-up rebuild of the operational apps an energy supplier runs on, across sales, pricing, and credit and risk.
THG / MyProtein
Explored how onboarding and personalisation could help customers find more relevant products without making the journey feel heavy.
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THG / Fabrc Cloud
Designed and built the entire Fabrc website, turning a technical cloud infrastructure offer into a clearer product experience without needing a frontend developer.
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THG / MyProtein
Explored a more interactive way for customers to build outfits, compare items, and feel more confident before buying.
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Synthomer (NTT DATA)
Worked through a complex SAP sales order process to make the workflow clearer and easier for operational teams to manage.
Warburtons (NTT DATA)
Improved trade portal usability for operational users by simplifying workflows, clarifying hierarchy, and reducing friction in key tasks.
I work fast. My four months on Fabrc at THG started with rapid prototypes to test the purchase journey, and ended with me building the whole website. Then, in six months at MyProtein, I built working prototypes for app personalisation, the Outfit Builder, the app marketing page and a gamification concept. These are some of the quicker pieces, each one something you can try.



MyProtein · Preference tested, designed and built
I built two versions of the page to download the app: one flat, using plain brand colours for each section, and one built around lifestyle imagery. In a preference test with 100 people, around 72% chose the lifestyle version, so we designed and built that. It's now live, and it was the first time the MyProtein site used scroll motion.

MyProtein · Gamification concept, not built
This started as a spin-the-wheel idea to bring people back into the MyProtein app each month. The Asia team liked it and asked for a retro slot machine for their Golden Week promotion in Japan, so I built this working prototype.

THG · Fabrc · Testing prototype
A working v0 prototype of the Fabrc server configurator, used to test progressive disclosure and how people chose between server type and location before the production build.
Two larger projects from my time at NTT DATA Business Solutions, with research, wireframes and final designs.
Wrights Dental (NTT DATA)
Redesigned the portal dental practices use to order supplies, built around multiple practices, baskets and budgets. Sales rose so much logistics had to adapt.
Tarmac (NTT DATA)
Redesigned delivery tracking so on-site teams could follow deliveries across multiple worksites in real time, from any device, without clashing on site.
Something I designed, built and run myself, outside of client work.
Self-initiated
Designed and built a self-initiated quiz product, working through progression, fairness, gameplay loops, and delivery details.