Flagship project
Crown Gas & Power
Leading design on a ground-up rebuild of the suite of apps an energy supplier runs on.
Current work · Jul 2026 to present
- 100s
- credit decisions a day, now made from one view
- 70+
- quotes a day handled by each account manager
- 4
- core operational journeys in the current phase
Screens aren't shown here because the work is confidential and still in active development.
- Role
- Lead Product Designer
- Duration
- 4 months and counting
- Team
- Me and a junior UX designer
- Client
- Crown Gas & Power (current role)
- Platform
- Internal operational apps, built for future resale to other suppliers
- Focus
- Enterprise workflow design, design systems, prototyping, stakeholder alignment
Overview
Crown Gas & Power runs on an outdated suite of apps. I lead design on a ground-up rebuild, creating a product for internal use that can also be sold to other suppliers.
The current focus is the core operational journeys, Pre Quote, Sales, Pricing, and Credit and Risk, all within Ombudsman and regulatory requirements.
Joining mid-project
I joined a project where progress had stalled and there was frustration with previous design work. Part of the job was steadying delivery and building strong, trusted relationships with senior stakeholders and the Senior Leadership Team, so design could move the product forward again.
Some senior leaders had firm views on how the product should work. Prototypes and user testing have been the way to move those conversations from opinion to evidence, and the business is gradually shifting towards UX-led decisions.
Current focus
Sales
The tools the account management team uses to run their day and keep track of quotes.
Pricing
The trading and pricing team's workflow, now being reshaped around a new triage view.
Credit and Risk
A highly complex workflow for a team making hundreds of credit decisions a day.
Key pieces of work
Credit and Risk
Reworked a highly complex workflow for a team making hundreds of credit decisions a day, bringing everything needed for a fast, confident decision into one view.
Sales diary
Added a day view to the diary a 10-person account management team uses to run their day. Each account manager handles 70+ quotes daily, so the view tracks which need action and which prices have been sent.
Triage view
Originally proposed for credit, the triage view has been adopted by the trading and pricing team as the basis for their new workflow and is currently in prototyping.
Design system
Built a design system to show consistency across the suite, with switchable styling options in live prototypes so stakeholders could compare directions and agree how the product should look.
Key decisions
Decide from the list, not the quote
The credit team worked from a list of quote credit failures. Every one meant opening the quote, finding the same few facts and then passing or failing it. In most cases the decision rested on four things: the credit score, the type of business, how much of the exposure insurance covered, and whether any MPANs could over-expose the business. I brought those onto each failure card and let the team pass or fail straight from the list. Opening every quote added clicks, not information.
A triage view for the harder cases
For decisions that needed more detail, I designed a triage view that works like an email inbox: a short summary list on the left and the full credit detail in a panel on the right, so nothing needs opening. The pricing team currently work out of Outlook, with requests arriving as emails before they switch into the system to act. Triage gave them the inbox pattern they already rely on, with the actions in the same place, so they adopted it as the basis for their new workflow.
A design system built on shadcn/ui
Prototypes and early builds looked and behaved differently from screen to screen. Rather than designing components from scratch, I built the design system on shadcn/ui, adapting components only where the business needed something different. It came together quickly, made the suite consistent, and the engineers already knew the framework, so they could pick it up straight away.
Changed after testing: status colours
On the sales diary, I first introduced new status colours to match the brand and design system. In testing, account managers recognised the colours from the current system instantly and the new ones slowed them down. We switched back to the familiar colours. For a team handling 70+ quotes a day each, instant recognition mattered more than visual consistency.
Introducing product and design practice
The organisation is new to product and design practice. I support product, engineering and business teams through prototyping, testing and iteration under tight deadlines, and manage and mentor a junior UX designer.
Building prototypes in the engineering team's own frameworks has made the handover to development much smoother.
Outcomes so far
- The Credit and Risk and Sales diary redesigns were signed off by the credit and sales teams, Managing Director, Commercial Director and Sales Manager.
- The triage view has spread beyond its original team and now underpins the trading and pricing team's new workflow.
- Steadied delivery on a project that had stalled, and built strong, trusted relationships with senior stakeholders and the Senior Leadership Team.
- Product and design practice is being introduced to an organisation new to it.
- The suite is moving towards one consistent app, with design, product and engineering working from the same components and patterns.
Like what you see? Let's talk.
Email me at davidedwardsjones@googlemail.com, or get in touch through the contact page.