• I align product direction through collaborative workshops and clear decision frameworks.
• I use prototype-first methods to de-risk UX and speed up delivery confidence.
• I connect strategic intent to implementation detail so engineering teams can move faster.
• I balance user value, operational realities, and commercial goals in every project.

• Enterprise UX leadership across SAP/Fiori and process-heavy workflows.
• Consumer product design with onboarding and personalisation at scale.
• Cross-functional facilitation between design, product, engineering, and stakeholders.
• AI-assisted prototyping to accelerate concept quality and iteration speed.

UX strategy, systems mapping, interaction design, product discovery, usability testing, Figma, prototype workflows, and close design-engineering collaboration.

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