Senior UX / Product Designer
From ecommerce platforms to enterprise systems, I work with teams to turn complicated workflows into clear, usable experiences. I use prototypes to make ideas tangible early, test what matters and help product and engineering teams move with more confidence.
Ecommerce, enterprise and SaaS work across MyProtein, Fabrc, SAP and operational platforms.
How I tend to work
Clearer workflows
Making the steps, dependencies and edge cases easier to see before anything is built.
Buildable ideas
Thinking through interaction details, states and components with the people making it real.
Product UX · Rapid prototyping · Ecommerce · Enterprise workflows · Frontend collaboration
A few projects that show how I think through messy product and workflow problems, not just how the finished screens look.
SaaS / Technical Platform UX
UX, UI, rapid prototyping, frontend implementation
Fabrc had a technical product that needed to feel easier to understand and buy. I worked on the UX, interface and frontend so the journey felt clearer from first visit to enquiry.
Ecommerce / Behavioural UX
Product UX, interaction design, prototype validation
A personalisation concept for helping customers get to relevant products faster. The work focused on asking better questions, using the answers well and keeping the experience lightweight.
Enterprise UX / Operational Workflow
Workflow mapping, prototyping, stakeholder collaboration
Sales order work in SAP can get messy quickly. I helped map the process, clarify what teams needed to see and turn a complicated workflow into something easier to manage day to day.
Ecommerce / Configurator UX
Interaction design, configurator UX, AI-assisted prototyping
An experiment around making outfit shopping more useful and more interactive, helping customers see how items could work together before buying.
Product Design / Self-Initiated Platform
Product ownership, UX architecture, frontend implementation
A self-initiated quiz product where I worked through the product logic, progression loops, fairness and build details myself.
I’m usually at my best where the problem is a bit messy: mixed requirements, real constraints and teams that need to get to a sensible answer quickly.
Most projects have more moving parts than they first appear to. I like to map the workflow, the business rules and the awkward edge cases before jumping into screens.
I use realistic prototypes to work things out with people. They make ideas easier to test, easier to discuss and much easier for engineering teams to respond to.
I’m comfortable working with frontend teams and thinking through the practical details: states, components, responsive behaviour and what will actually be built.
Good UX still has to work for the business. I try to balance what users need with commercial goals, operational constraints and the realities of delivery.
I’m not precious about process, but I do care about making decisions clear. Flows, notes and prototypes help stakeholders understand the thinking and move faster.
I’ve worked across ecommerce platforms, enterprise workflows, SaaS products, stakeholder-heavy projects and production-facing design work.
The common thread is making things easier to understand, easier to test and easier to build without losing sight of what the business needs.
A lighter view of supporting projects, platform improvements and smaller experiments.
Available for focused product work
I’m interested in product, ecommerce and enterprise work where design needs to be practical, collaborative and close enough to the build to make a real difference.
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