Lead Product Designer

I design in working prototypes, not static screens.

I design in working code, in the team's own stack. Ideas get tested with real people early, and engineering gets something they can run rather than a design to interpret.

Fabrc: designed and built the whole site
MyProtein: four working prototypes in six months
Crown Gas & Power: prototypes in the team’s Next.js stack, in GitHub

View the work Get in touch

This is a working prototype. Try it.

Model wearing a Black sports bra and Black scrunch leggings, seen from the front

Tops

Bottoms

Your outfit

Lift Seamless Strappy Bra, Black
Lift Seamless Scrunch Leggings, Black

Read the case study Open the full prototype

The full prototype adds zoom, sizes, stock and a basket.

Selected work

Three projects that show how I think through messy product and workflow problems, not just how the finished screens look.

Confidential work · key figures

100s: credit decisions a day, now made from one view
70+: quotes a day handled by each account manager
4: core operational journeys in the current phase

Screens aren't shown because the work is confidential.

Enterprise UX / Regulated Services

Crown Gas & Power

Leading design on a ground-up rebuild of the operational apps an energy supplier runs on, across sales, pricing, and credit and risk.

Hundreds of credit decisions a day, now made from one view

Fabrc website homepage introducing the AI infrastructure platform

SaaS / Technical Platform UX

Fabrc Cloud

I designed and built the entire Fabrc website, from the homepage and product pages to the server purchase journey, making a technical cloud product easier to understand and buy.

Designed and built the whole site, with no frontend developers

B2B Ecommerce / Trade Portal

Warburtons Trade Portal

Improved trade portal usability for operational users by simplifying workflows, clarifying hierarchy, and reducing friction in key tasks.

95% fewer order calls, 350% more sign-ups

More work

THG / MyProtein
MyProtein Personalisation
Explored how onboarding and personalisation could help customers find more relevant products without making the journey feel heavy.
Synthomer (NTT DATA)
SAP Sales Order Platform
Worked through a complex SAP sales order process to make the workflow clearer and easier for operational teams to manage.
THG / MyProtein
MyProtein Interactive Outfit Builder
Explored a more interactive way for customers to build outfits, compare items, and feel more confident before buying.
Wrights Dental (NTT DATA)
Wrights Dental Portal
Redesigned the portal dental practices use to order supplies, built around multiple practices, baskets and budgets. Sales rose so much logistics had to adapt.
Tarmac (NTT DATA)
Tarmac Delivery Tracking
Redesigned delivery tracking so on-site teams could follow deliveries across multiple worksites in real time, from any device, without clashing on site.

Side project

Geekly Quiz

Designed and built a self-initiated quiz product, working through progression, fairness, gameplay loops, and delivery details.

See all work

Including working prototypes you can try for yourself.

How I work now

Decisions get tested sooner, and less is lost in translation between design and build.

Before

Wireframes, specs, handover.

Now

A working prototype in the team's repo, tested with users, handed over as running code.

Open to senior and lead product design roles

Need to make a complicated product or workflow easier to use?

I’m interested in permanent senior and lead product design roles across product, ecommerce and enterprise, where design needs to be practical, collaborative and close enough to the build to make a real difference.

Get in touch